Online Media Buying

When it comes to managing your online media campaigns, Reload Media are experienced internet and online media buyers who will ensure that your business receives the best positioning possible in search engines around Australia and the world.

As part of our search engine marketing programs, we negotiate the media buying process with search engines such as Google, Yahoo, MSN, Ask and AOL, as well as other online media channels such as Facebook and MySpace. We also negotiate banner and text ad placements on other content sites across Australia and the globe.

How We Manage Your Online Campaigns:

The following list details our responsibilities to your business as online media buyers:

Media Vehicle Selection - We will consult with you to determine the best online channels to use in distributing your online marketing materials.
Negotiation - We will negotiate with the various online mediums to determine the most cost-effective channels for use.
Preferred Positions - We will endeavour to place your ads in the positions of your choice.
Value-Add Media Offers - We can attach various value-adds to your media placements, including Google Maps listings and special offers.
Monitoring the Media Buy - We will monitor and report on the success of your online ads, including details such as impressions, clicks, click-through-rate, sales, enquiries and ROI, and make strategic changes where neccessary.
Quantified Sales Tracking - We will monitor and report on the most important facet of your online campaigns; the conversion from clicks to sales and how much each sale is worth to your business.
Creative Content Writing - We will write and create online advertisements that maximise your campaigns' performance.
Competitor Activity Monitoring - We will monitor the online campaigns and marketing activities of your competitors.
Industry Targeted Campaigns - We will create online campaigns that are targeted towards the keywords that are being searched in your industry, providing you with high quality traffic.
Monthly Campaign Reports - Every month we will produce a report which shows how your online advertising dollar have been spent and how this has translated into visitors to your website and sales for your business.

At Reload Media, our Media Buying Professionals will manage all facets of your online campaigns to ensure your online campaigns perform at their best.