Holly Middleton is Head of Reload Consulting

As the Head of Consulting, Holly works closely with Reload’s clients to determine their most strategically advantageous pathway to next-level business. In this senior management role, Holly’s focus is to lead the strategic component of the consulting engagement by understanding the business of Reload’s clients before applying her expertise in management, innovation, marketing and digital.

Her work across a range of industries including education, health, mining engineering, construction, tourism and transport, hospitality, insurance and major retail has fostered a well-rounded perspective and knowledge of business in Australia and internationally. During her time at Reload, Holly has enjoyed working with a number of leading clients, including Cancer Council Queensland, the Australian Institute of Management, Queensland University of Technology, Powerlink and many more. Holly’s diverse skill set and background experience provides clients with uniquely formulated strategic and tactical guidance. In particular, Holly specialises in business growth and innovation management, marketing research and strategy, and systems/web solution scoping.

As the Head of Consulting, Holly has been able to further her passion for business improvement strategy and the development and delivery of clear and practical marketing, business and digital advice. Holly also continues to build upon her knowledge in business and technological innovation by completing her post-graduate study within the Masters of Technology & Innovation Management at the University of Queensland.

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