166%
Increase in Trichotherapy product revenue year on year
27%
Increase in website average order value year on year
testimonial image

“ Reload identified and supported our strategies and clearly communicated the progress throughout. We are thrilled with the results of the recent Trichotherapy advertising campaign - our key objectives, to create awareness and engagement with the new product video and increase sales, have exceeded our expectations. We now look forward to seeing the results of our latest campaign.”

— Helen Tailby, Senior Brand Manager

About The Client

Objective

Philip Kingsley were keen to do more with their flagship product, the Trichotherapy Regime.

A product video was already planned and Philip Kingsley requested a large scale brand awareness campaign to increase awareness of what Trichotherapy actually was, as well as providing huge exposure for the Philip Kingsley brand. The two key objectives were to:

  • Increase brand awareness
  • Increase eCommerce sales

The Work

Through a PPC campaign targeting both UK and US markets, and an SEO campaign aimed at improving organic visibility on Google, Reload helped Philip Kingsley increase annual ecommerce revenue by 62% within six months.

Following this, Philip Kingsley were keen to do more with their flagship product, the Trichotherapy Regime. A product video was already planned and Philip Kingsley requested a large scale brand awareness campaign to increase awareness of what Trichotherapy actually was, as well as providing huge exposure for the Philip Kingsley brand.

Reload were involved every step of the way, providing continual consultation on how to make the most of this fantastic video asset. This involved advising the PK team on how to edit the video for maximum engagement on social media (one of the reasons 19,313 people watched more than 20 seconds of the video).

Philip Kingsley certainly made an impact, with the video & image ads showing 361,139 times across YouTube, Facebook and, a range of beauty websites, through programmatic video advertising. And, by starting with an extremely precise definition of the “perfect Philip Kingsley customer”, Philip Kingsley were not only advertising to new and untapped audiences, but they were also the right audiences.

To ensure this brand awareness campaign was also able to translate into product sales, Reload constructed a ‘Customer Journey’ which provided tactics for multiple customer touchpoints. Every person who watched the video & visited the website, were then retargeted with highly-tailored product ads encouraged to make a purchase.

These multiple touch points at various points in the purchase cycle, contributed to a 166% year on year increase in product revenue for the Trichotherapy regime.

Following these fantastic results, Philip Kingsley decided to continue this campaign, as well as expanding their Social Media Advertising with a Christmas campaign promoting their festive product range.

Key Results

  • 361,139 views in branded reach across all channels
  • 19,313 people who watched more than 20 seconds of the video across all channels
  • 166% increase in Trichotherapy product revenue year on year
  • 27% increase in website average order value year on year

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