Bec has many years experience working in the marketing industry; both in digital and traditional roles. With a background in audience insights and data analysis, Bec brings to Reload strong analytical skills and a passion for measurement.
Working with companies of all sizes across industries such as education, law, e-commerce, finance, construction and property, Bec’s skills have expanded well beyond just paid advertising being able to uncover, and then leverage, audience insights to drive an integrated digital strategy across all platforms.
Having tutored marketing at QUT, Bec’s passion for education has helped shape her current position at Reload. As a Senior Digital Marketing Consultant, Bec now not only takes the strategic lead on many key Reload clients, she develops and delivers a number of training and education programs for both staff and clients alike.