Key Results

Increase in Facebook following in just 2 weeks
Cost per promotional video view came in at $0.01 on average.
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“ As a charity with an active digital presence but working on a tight budget, we have been really impressed by how Reload involve us in the planning and executions of campaigns. They are also great at giving us advice on how to support campaigns with our own organic activity. I would recommend Reload wholeheartedly.”

— Nia Charpentier, Senior PR & Communications Officer

About The Client

The Dame Kelly Holmes Trust support athletes as they transition from sport into life after sport. The Trust empower these athletes to utilise their unique skills to transform the lives of disadvantaged young people through their mentoring programs.


The Dame Kelly Holmes Trust knew the importance of growing their online presence and approached Reload to ensure this occurred in the quickest and most effective manner, to meet the charity’s goals of aggressive growth. Specifically, Reload were asked to increase the Facebook following within a short period of time.

The Work

Reload devised a social media schedule and budget allocation which would allow the Trust to make the most of their frequent charity events by prioritising peak periods when the Trust would receive the highest return.

By fine-tuning the Trust’s target market into three customer segments, Reload were able to ensure only right people, at the right time, saw the Trust’s ads across Facebook and Twitter.

One tactic which proved very effective was ‘hashtag bidding’. This allowed the Trust to engage with people who showed an interest in the target charity events in real-time (by using related hashtags in their tweets).

More than simply managing Social Advertising Campaigns, as the Trust’s Digital Marketing Partner, Reload also provided input and expertise along every step of the way. In practical terms, this meant recommending edits to promotional videos to ensure they pack more of a punch on Facebook, as well as demonstrating very clearly, exactly how many retweets, shares, likes, follows, website visits, enquiries and sign-ups The Trust were receiving for every dollar/pound they spent.

The Results

  • 52% increase in Facebook following in two weeks
  • 13,500+ promotional video views
  • Average cost per promotional video view was just $0.01!

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