Key Results

60%
Increase in website traffic year-on-year
63%
Increase in overall transactions
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“ Thanks to the strategies implemented by Reload we have seen a considerable increase in our sales. We’ve worked with different agencies in the past and Reload stands head and shoulders above the rest.”

— Jeremy Pang, Founder

About The Client

Objective

The key objective for School of Wok was to increase December’s year-on-year revenue by 25%

Following a disappointing Christmas period, School of Wok enlisted the SEO services of Reload in March 2014.

By June, the website was performing extremely well with increases in organic traffic and first-time visitors to the website.

As attention turned to the all-important Christmas period, Reload were set an extremely challenging target, of increasing year-on-year total revenue, for December, by 25%

The Work

With the gauntlet thrown down, Reload devised a holistic Digital Strategy that ensured the website was working much, much harder for the business.

Reload’s approach was to integrate itself as the School of Wok’s Digital Marketing Partner, providing a high level of client service and support.

By truly understanding the ecommerce shopping experience, from the perspective of the customer, Reload were able to convert would-be browsers into buyers.

 

The Results

Through the long-term impacts of search engine and conversion rate optimisation, and the more immediate impacts of pay per click advertising and the leveraging of PR exposure, the ambitious target was smashed a week early, on December 23rd. In fact, by the end of the month Reload had increased total revenue, year on year, by 38%:

In fact, by the end of the month Reload had increased total revenue, year on year, by 38%:

  • 60% increase in website traffic year-on-year
  • 8:1 return on investment from PPC campaigns
  • 13.44% PPC click through rate (CTR)
  • 63% increase in overall transactions
  • 38% increase in revenue year on year for December (a further 52% improvement on December target!)

Find Out How Reload Can Help Your Business Grow...

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