247%
Growth in New Customer Acquisition
774%
ROI for All Pay Per Click Campaigns
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“ The reason why we chose to partner with Reload was based on their level of expertise and the skill set they could bring into our business.”

— Richard York, National Digital & Industry Marketing Manager - Signet

Objective

Needed a digital marketing partner who could provide a team with the right areas of expertise

Reload Media has worked with Signet for the past four years, implementing a range of initiatives across search, conversion, social media and display marketing. When Signet first approached Reload, they were having issues around the analytics and reporting side of search marketing, so they needed a digital marketing partner who could provide a team with the expertise and skill set they needed to overcome these challenges.

Signet is looking to continue their ongoing partnership with the Reload team to reproduce the results from the past four years and keep increasing, learning and growing the business.

Strategy

Through our partnership with Signet over the last four years, the Reload team has tweaked, trialed and delivered varied campaigns across PPC and SEO, implementing strategies Signet required to get closer to achieving their overall business objective.

Part of Reload’s continued strategy involves having a digital discovery session (Digital Day) with company employees at various levels (CEO, Board, Digital Team) involved from both the Signet and Reload team to build a comprehensive digital strategy that has developed as a partnership.

Tactics

  • Analysis into current conversion rates and customer acquisition benchmarks and development of goals.
  • Developing the investment, both monetary and time in order to achieve these goals from both parties.
  • Developing a new brand message that will more effectively convey why consumers should buy from the brand.
  • Pro-active suggestions in order to broaden the current digital offering. Ensuring Signet is first to market with any new opportunity.
  • Constant Test and Learn Processes to ensure Signet is aware of the areas we need their help to improve upon and what areas are high performing where we can capitalise on.

Reload Media have brought a high degree of professionalism and consistency to our internet presence and this has resulted in excellent improvements in search engine rankings.

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