SEO Questions
- What is Search Engine Optimisation (SEO)?
- My website is already ranked in the top of Google searches for a number of keyword searches, is SEO still important for me?
- Why is ongoing SEO important?
- What sort of timeframe should we expect before we start to see results?
Account Management
- Will you need access to our website?
- What kind of access will you need?
- Where can I get FTP details and CMS details from?
- Will you be making changes to my website?
SEO Questions
What is Search Engine Optimisation (SEO)?
SEO is the process of improving your website's appearance or visibility in keyword-based search results in search engines such as Google, Yahoo!, Bing and more. The primary aim of any SEO initiative is to increase a website's ranking for a given search term or keyword phrase. A website's ranking refers to its place on the list of organic search results when a user searches a term. It's important to optimise your website because users will rarely look further than the first few pages of search results. Reload Media is one of the only SEO Companies in Australia with a 'Top 10' or 'First Page' guarantee, ensuring your website is placed well on the search engines.
My website is already ranked in the top of Google searches for a number of keyword searches, is SEO still important for me?
Top rankings will not necessarily stay forever so it's important that when and if your website achieves rankings on the first page of a search engine, that you maintain these positions through ongoing SEO, and of course push even higher up the list. Our team of SEO Consultants will be able to constantly monitor the positions of your important keywords and react quickly if changes occur.
Why is ongoing SEO important?
Search engines are always changing their algorithms (the formula they use to rank web pages) so continual SEO is important to keep on top of changes that might cause your website to slip in ranks. Reload Media's team of SEO Consultants are constantly monitoring the environment in which your website operates and will be able to react in a timely way to any changes that may occur. You should also be mindful of the fact that your competitors may also be engaging in continual optimisation efforts and this can also impact on your rankings. Reload Media's SEO programs are all based on 12 month contracts to ensure ongoing and continual optimisation is carried out on your website.
What sort of timeframe should we expect before we start to see results?
Usually positive movement in overall rankings occurs in the first month. However, it can take a number of months before you might see top rankings on the first pages of search engines. This can also depend on how competitive your keywords are and where your website is positioned to start with.
Account Management
Will you need access to our website?
Yes. We will need to access your website to be able to optimise successfully.
What kind of access will you need?
FTP details are required to enable access to the back end of your website. Additionally, if your website runs off a Content Management System (CMS) then we will require access to this as well. Reload Media is an ISO 9001:2008 Quality Assured Company so you can be rest assured that your details will remain secure and confidential.
Where can I get FTP details and CMS details from?
Usually your web designer should have these details. Alternatively, when you set up your website hosting, you should have received these details.
Will you be making changes to my website?
Yes. For best optimisation results, your website will need to be changed so that your keywords are included in the content on your website. Other changes may also include adding and changing headings, adding footer links, and editing meta tags. In some cases we may also edit or extend the CMS or code used to publish your website.
