What is SEO and SEM?

This page is designed to help you understand what search engine optimisation (SEO) and search engine marketing (SEM) is so you can take advantage of Reload's experience in getting businesses listed on the first page of the search engines

Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) refers to the process of modifying your website in such a way that Google and the other search engines see it as more relevant and credible, meaning you appear higher on the organic search engine results (see screenshot below).

Reload's SEO packages are designed to improve your business' search engine rankings and generate more visitors to your website and sales for your business.

Our introductory SEO package is just $490 per month and you can check this package out here.

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) refers to the paid listings that you see on Google and the other search engines above and to the right of regular (or organic) listings. See the screenshot below.

With SEM, your business pays a certain amount (determined by you) every time someone clicks on your ad, which is why SEM is also often called pay-per-click (PPC) advertising. SEM is controlled through programs such as Google AdWords and Yahoo Search Marketing.

Reload's SEM packages are designed to create and manage high performing ad campaigns which generate sales for your business. It's important to remember with SEM that there are two costs involved; the ad click spend and Reload's management fee.

To make this easier, we've put together an introductory package for Google AdWords SEM, which you can see here.