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About Craig Somerville

Position: General Manager

Craig Somerville is the General Manager of Reload Media, having worked extensively on the digital and online strategies of leading companies within Australia and around the world.

With a background in marketing and economics, Craig's unique experience offers great insight into how the world of search and online marketing is changing in today's rapid marketplace.

He is also a Google AdWords Qualified Professional and regularly consults on all aspects of digital marketing including search engine optimisation (SEO), search engine marketing (SEM) and social media.

Find more about Craig Somerville on Google Plus

Below are Craig Somerville's most recent posts

19 May 2008

Why You Need SEO!

When it comes to operating your business online, it isn’t as easy as simply building a website and waiting for the sales to come rolling in. In today’s electronic marketplace, search engine placement can, and is, proving the difference between whether online … Continue reading →

Posted in Search Engine Optimisation | Tagged , , , , , , | 1 Comment
19 May 2008

Does Pay-Per-Click Advertising Work?

There’s a lot of strong opposition out there to the notion of search engine marketing (SEM) or Pay-Per-Click (PPC) advertising. Many SEO’s claim that Google AdWords and other PPC programs are simply for people who aren’t smart enough to undertake … Continue reading →

Posted in Search Engine Marketing | Tagged , , , , , , | Leave a comment
19 May 2008

Web strategy – why you need it first

There’s a common trend amongst businesses that, as soon as they feel the need to build their first website, or even a replacement website for an old one, they scuttle on down to a web designers office and hand over … Continue reading →

Posted in Web Strategy | Tagged , , , , , , , , , , | 1 Comment
19 May 2008

SEO Tip – The importance of keyword tags

SEO Tip #01 One of the most important factors when it comes to your website’s performance in search engine results is the keywords meta tag. The keyword meta tag is embedded in the HTML code of your web page and … Continue reading →

Posted in SEO Tips | Tagged , , , , , , , , , , | Leave a comment
  • Barton Motors was at a 'cross roads' with our online presence when Reload Media came on board. Our current website provider and host had gone into receivership and left us with 6 websites out of date Mark Beitz - Bartons Motors
  • After discovering Reload Media, without any drastic changes in our webpage design, their fantastic work for SEO has boosted our online hits and we are now regularly receiving enquiries leading off the webpage. Dan - Bodytrack
  • Within our first month, we experienced exceptional results. Currently, 75% of our keywords are ranking in the #1 position across Google, Yahoo and Bing. Additionally, 93% of our keywords are ranking in the 'Top Five' results across Google, Yahoo, and Bing. Rick Bowen - Teacher's Professional Résumés
  • We've enjoyed a steady growth in our online market that wouldn't have been achievable without the professional service provided by Reload Media. 96% of our desired keywords ranking on the first page of Google, great results for our business. John Barker - Hair Free Services
  • We experienced strong results from day one of our first annual program, and it is very reassuring to have an experienced team in control of our Search Engine presence. We look to Reload for guidance and assistance through what is an increasingly competitive medium - the internet. Paul McKay - Smile Artistry

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