1300 714 146

About the Author

Kate Cook



Position: Internet Marketing Consultant

Kate Cook is a Digital Marketing Consultant for Reload Media. With a background in Search Engine Marketing, Kate moved to specialise in Social Media Marketing to implement strategies which integrate existing offline branding and marketing efforts with online channels to ensure consistency and the best possible (measurable) results for her clients. Kate's best ideas often come to fruition after a glass of Cab Sav. Kate is the kind of girl who loves Star Wars and NEVER removes her USB safely #badass.


Author Posts


5 Facebook Insights You Should Be Tracking

If you find this article interesting and useful please consider “tipping” the author by liking, tweeting or +1′ing! Muchos Gracias So you’ve set your Facebook strategy live and now you’re trying to report back on the S.M.A.R.T objectives you’ve set for your

24 January, 2013

Are ‘Facebook Gifts’ set to change social commerce as we know it?

Today Facebook has finally launched its new ecommerce platform, Facebook Gifts. We all remember giving our Facebook friends those virtual gifts back in 2007, but this time, Facebook has managed to leverage its large business network to provide an ecommerce

11 December, 2012

Facebook Page Post Targeting Enhanced Hits Australia

We have had some trouble with the geo targeting Facebook page posts this week. At the time we marked this up to “general internet tomfoolery” but, as it turns out, Facebook were actually rolling out a new targeting tool! (Can

28 August, 2012

How to Create a Google Plus Business Page

Google+ pages are here. Although 5 months after launch doesn’t seem like long in the grand scheme of things, within the hyper evolving digital landscape, the wait felt like a lifetime! So without further adieu, Kate from Reload Media has

10 November, 2011

Communication: One Way or the Other?

The image above recently caused a stir in the advertising world and reignited the debate between traditional marketers and interactive communication specialists over the effectiveness of one-way vs two-way marketing communications. The company responsible, business social media platform ‘Yammer’, had

11 May, 2011

AdWords Ad Headlines: My How You've Grown

It’s Official. Google have updated their AdWords blog to announce that they have changed the headline format of their AdWords ads. Now, if your first description line of your ad is a complete sentence and your ad is showing amongst

4 February, 2011