Category Archives: Business Investment
Is Your Brand Sexy?
Coming from an advertising background, I love nothing more than sexy branding. By sexy branding I don’t mean underwear models on giant billboards or TV ads seeping with innuendo – although done well, these can both be effective! Sexy branding … Continue reading
Australian Internet Marketing Hits $2 Billion
As the old hats of TV and newspapers migrate to online advertising, the Australian internet marketing industry has cracked the $2 billion barrier for the 09/10 financial year. The savvy entrepreneurs of the modern business world recognise that if you … Continue reading
SEO Enters the Marketing Mix
Over the last few years, those in the digital marketing space have experienced a seismic shift in the way businesses approach the web. Whereas once the Internet was seen as the realm of IT geeks, it is now common for … Continue reading
Choosing an SEO Company – What to Look For When Outsourcing Your SEO?
Most businesses are now realising the need to be top of the search engines, and many now realise that search engine optimisation (SEO) is how to do it. But when it comes to choosing the right SEO company or service … Continue reading
Business Tip – Treat Search Engine Optimisation as Marketing!
The headline for this article may have some people scratching their heads. Search engine optimisation (SEO) isn’t part of the marketing mix, it’s a technology or web cost, right? Wrong! But before I go into why your business should be including … Continue reading
Spend on Search – The Budget Alternative
With macroeconomic conditions in Australia meaning that many businesses are tightening their belts, the most common area that spending is being cut from is marketing. This is evident by the fact that marketing positions are down by 26% across Australia … Continue reading
