Category Archives: Google
Intelligent Design: Google Analytics is about to Get Smarter
As most online marketers and web designers would already know, Google Analytics can be an absolute treasure trove of invaluable information or a time sucking black hole of dead ends and dirty data. Although many of us have a little … Continue reading
Google Sidewiki: A New Sensation?
Google has introduced a new feature, ‘Google Sidewiki’, that allows anyone to comment on any website or web page. It’s a great idea, as it allows people to get an overall idea of the credibility of the site. It works … Continue reading
The Battle for Search Supremacy – Google vs Microsoft – Round 3
A little over 12 months ago, I started a series of posts looking at the search engine war between Google & Microsoft (see part 1 here and part 2 here). When we last left the action, the proposed Yahoo-MSN merger … Continue reading
Google Takes on PayPal – Google Checkout
If there’s one web company out there that can strike fear into the hearts of all the others, then Google is definitely it. For quite some time, the online payment world has been dominated by PayPal, as its raft of … Continue reading
The Battle for Search Supremacy – Google vs Microsoft – Round 2
A few months back I wrote an article about how Microsoft and Google were about to go head to head in search and detailed Microsoft’s plans to take on Google’s online marketing monopoly using display advertising. A few things have … Continue reading
Google is Search – But Can Anyone Topple the Giant?
Just as coca-cola was “it” in the 1980′s, in the 21st century Google is the king of search. Their command of both search queries (at somewhere around 65%) and search revenue (around 77% – BRW Magazine) is simply staggering and means … Continue reading
The Battle for Search Supremacy – Google vs Microsoft
The recent news that Microsoft and Yahoo have decided not to go ahead with their planned merger has led to Microsoft announcing that they intend to take on Google by themselves. On paper it seems like an achievable task, America’s second biggest … Continue reading
Does age matter? – Domain age and Google
If there’s one issue that splits the Search Engine Optmisation (SEO) community, it’s whether or not the age of a website’s domain impacts greatly on a site’s performance in Google. A few years ago, the link was well established. Google … Continue reading
Unravelling the Google Algorithm – Introduction
Google is now the world’s leading search engine and the yardstick that most SEO companies use when undertaking SEO programs. For this reason, understanding how Google’s patented algorithm works is critical to improving search engine performance. From the outside however, … Continue reading
