Category Archives: Search Engine Marketing
Google Set to Serve Ads Based on the Weather?
This week Google was awarded a patent for advertising based on environmental conditions. The range of metrics they’re planning on tracking is quite diverse. The patent reads “A web browser or search engine located at the user’s site may obtain … Continue reading
Sitelinks Now Embedded in AdWords Copy
Google have officially announced that Ad Sitelinks are now available in an embedded format. Although this will only affect your AdWords campaigns if you already have Sitelinks enabled, it means that Sitelinks can now be embedded directly into the description … Continue reading
NBN: A Game Changer
An investment in Australia’s future or a needless waste of money? Regardless of your political stance on the impending roll-out of the National Broadband Network (NBN), it’s coming – and it will be a game changer. Imagine this…. It’s the … Continue reading
Introducing Google Shopping
Google officially launched Google Shopping in Australia this past Tuesday (May 3rd) and we are really excited at some of the opportunities it presents for our current and future clients at Reload Media. Google Shopping is basically a product comparison … Continue reading
AdWords Ad Headlines: My How You’ve Grown
It’s Official. Google have updated their AdWords blog to announce that they have changed the headline format of their AdWords ads. Now, if your first description line of your ad is a complete sentence and your ad is showing amongst … Continue reading
AdWords Ad Extensions and their Effects on Your AdWords Campaigns
With the constant innovation occurring at Google, you may have noticed some new and exciting changes to Google AdWords. Some recent additions include Ad Extensions such as Sitelinks, Location Extensions, Click to Call Extensions to name a few, and more … Continue reading
AdWords Display URLs – All Lowercase? [UPDATED: It's Official]
Well now it’s official. Google have updated their AdWords blog to announce the change of display url appearance. From now on, your primary domain will be in lowercase but your tail at the end can still be capitalised. See some … Continue reading
A Guide to AdWords ROI, Profit & Revenue
A few months ago I wrote an article on ‘The Profit Maximising Approach to AdWords‘ and have been asked to elaborate more on the relationship between Return on Investment (ROI), Revenue and Profit in a Google AdWords campaign. In my … Continue reading
What is Google AdWords?
Google AdWords is a form of Search Engine Marketing (SEM) which involves placing advertisements on the Google Search and Display Networks. Ads placed on the Google Search Network appear above and to the right of the natural search results, and … Continue reading
The Profit Maximising Approach to AdWords
Google AdWords and other search engine marketing (SEM) platforms afford advertisers a great degree of control over the cost of their media placements. By being able to control the maximum cost-per-click for every keyword, this puts advertisers in a position … Continue reading
