Category Archives: Search Engine Optimisation
Do Yahoo and Bing Have the Same Search Results?
Part 1 As an SEO Consultant for Reload Media – I have what I refer to as a luxury, of managing many different websites across a broad range of industries and niches. This ‘luxury’ gives me access to an enormous … Continue reading
Does Your SEO Company ‘Get’ Your Marketing Goals?
If your business has only just arrived at the promised land of internet marketing, you may find that it’s slim pickings on Search Engine Results Pages (SERPs). Not since the Oklahoma land rush of 1889 has there been such demand … Continue reading
Secure Search and What it Means for SEO
In a recent post from the Google Analytics blog there is an announcement that will be interesting to watch in the coming months. It relates to Google saying that from now on, the SSL (secure lock) search on Google will become the default setting for the … Continue reading
Google Panda Update: SEO Just Got Bigger
Google’s recent rolling algorithm update,“Panda,” was aimed at improving the quality of search results, and due to the extent of the update, it captured a great deal of attention all over the world. These changes caused many businesses to panic … Continue reading
Google Places: The Basics
Back in 2009 Google released Google Places, a portal for business owners to display their physical business location information. In late 2010, Places listings started appearing on the Search Engine Results Page (SERP), which modified the rankings for all searches … Continue reading
NBN: A Game Changer
An investment in Australia’s future or a needless waste of money? Regardless of your political stance on the impending roll-out of the National Broadband Network (NBN), it’s coming – and it will be a game changer. Imagine this…. It’s the … Continue reading
Introducing Google Shopping
Google officially launched Google Shopping in Australia this past Tuesday (May 3rd) and we are really excited at some of the opportunities it presents for our current and future clients at Reload Media. Google Shopping is basically a product comparison … Continue reading
The Perils of ‘Black Hat’ SEO
This week has seen one of the biggest ‘Google Slaps’ in recent history with department store JCPenney severely penalised for engaging in ‘black hat’ SEO practices. For those who haven’t heard, the New York Times (which is starting to get … Continue reading
Yahoo & Bing Join Forces: What it means for SEO
This week has seen the announcement by Yahoo and Microsoft that their worldwide deal involving the sharing of search results has been rolled out in Australia. For those who haven’t heard, Yahoo and Microsoft agreed last year to a deal … Continue reading
Canonical URLs
Search engines today are very adamant on why duplicate content should not exist and how fresh, unique and relevant content is better for the user. Duplicate content is frowned upon because it’s a common practice used by black hatters to … Continue reading
