Category Archives: Search Engine Optimisation

17 June 2008

Shattering your Site’s SEO – The Google -60 Penalty

There’s been a rather interesting development in Google’s algorithm in the last few months and it has come about as a result of Google Sitelinks appearing at position 61. This has lead many SEO specialists to claim Google has introduced … Continue reading

Posted in Google, Search Engine Optimisation | Tagged , , , , , , | 1 Comment
19 May 2008

Why You Need SEO!

When it comes to operating your business online, it isn’t as easy as simply building a website and waiting for the sales to come rolling in. In today’s electronic marketplace, search engine placement can, and is, proving the difference between whether online … Continue reading

Posted in Search Engine Optimisation | Tagged , , , , , , | 1 Comment
19 May 2008

Does age matter? – Domain age and Google

If there’s one issue that splits the Search Engine Optmisation (SEO) community, it’s whether or not the age of a website’s domain impacts greatly on a site’s performance in Google. A few years ago, the link was well established. Google … Continue reading

Posted in Debate, Google, Search Engine Optimisation | Tagged , , , , | 1 Comment
19 May 2008

Unravelling the Google Algorithm – Introduction

Google is now the world’s leading search engine and the yardstick that most SEO companies use when undertaking SEO programs. For this reason, understanding how Google’s patented algorithm works is critical to improving search engine performance. From the outside however, … Continue reading

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19 May 2008

What is SEO?

When it comes to SEO there are a number of complex notions to understand. So let’s take it back to the beginning and answer the simplest question of them all; what is SEO? SEO stands for Search Engine Optimisation and is … Continue reading

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