Category Archives: SEM Tips
7 Landing Page Tips For Increasing Conversions
Conversion optimisation and measuring ROI are critical components of any online marketing activity, particularly in paid search marketing. However, without an effective landing page to “seal the deal” once a visitor clicks through from your pay-per-click advertisement, you run the … Continue reading
iPad 3: What Advertisers Need to Know
In case you missed it last week, the iPad 3, now known simply as ‘the new iPad’, was announced during the Apple keynote conference (and has now been released). There was much speculation and rumour about what upgrades would be … Continue reading
5 Ways to Optimise Your Display Advertising Presence
In the olden days, when you wanted to boost sales for your product or business, you could take out an ad in the paper, buy commercials on TV or write a jingle (the more annoying, the better) for the radio. … Continue reading
AdWords Ad Extensions and their Effects on Your AdWords Campaigns
With the constant innovation occurring at Google, you may have noticed some new and exciting changes to Google AdWords. Some recent additions include Ad Extensions such as Sitelinks, Location Extensions, Click to Call Extensions to name a few, and more … Continue reading
AdWords Display URLs – All Lowercase? [UPDATED: It's Official]
Well now it’s official. Google have updated their AdWords blog to announce the change of display url appearance. From now on, your primary domain will be in lowercase but your tail at the end can still be capitalised. See some … Continue reading
An IMC approach to SEM, SEO and SMM
Apologies for the acronym soup I’ve served up today. Before we indulge in the main course, here’s the menu in brief: IMC IMC stands for Integrated Marketing Communication. According to Wikipedia, IMC is a “holistic approach to marketing” that “aims … Continue reading
SEM Tip – Target Your Customers Location with AdWords
SEM Tip #2 The internet is a big place, so making sure your online advertising dollars effectively reach your target market is one of the biggest challenges for managers. When it comes to most marketing activities, whether it be a … Continue reading
SEM Tip – Don’t Get Hung Up on Click-Through-Rates
SEM Tip #1 When it comes to managing a search engine marketing (SEM) campaign online in Google AdWords or one of the other search marketing programs, too many businesses get carried away with click-through-rates (CTR). But before I get into … Continue reading
