Category Archives: SEO Tips
Google Penguin Update Hits Australia
Google released a major algorithm update aka ‘Penguin’ on April 24. This algorithm update targets websites that don’t have very high quality content and/or have had their ranking signals over optimised. This Penguin update has been rolled out across all … Continue reading
Bing Webmasters – What you need to know?
Bing is making inroads into the search engine market share. It has a challenging opponent in Google, which still rules the search market. Since Yahoo Search is now powered by Bing and AOL, Ask have only tiny market shares, Google … Continue reading
Do Yahoo and Bing Have the Same Search Results?
Part 1 As an SEO Consultant for Reload Media – I have what I refer to as a luxury, of managing many different websites across a broad range of industries and niches. This ‘luxury’ gives me access to an enormous … Continue reading
How SEO Friendly is My Website?
Are you wanting to drive customers to your website and know SEO is a great way of doing so but aren’t sure whether your site is ready? Or perhaps you’re already partaking in SEO but want to know a few … Continue reading
Tips for Managing SEO Teams
I’ve been running digital marketing businesses for over 13 years and I have to say some of the best teams to work with are search engine optimisation or SEO teams. This is because in the SEO game you have many … Continue reading
Google Places: The Basics
Back in 2009 Google released Google Places, a portal for business owners to display their physical business location information. In late 2010, Places listings started appearing on the Search Engine Results Page (SERP), which modified the rankings for all searches … Continue reading
Canonical URLs
Search engines today are very adamant on why duplicate content should not exist and how fresh, unique and relevant content is better for the user. Duplicate content is frowned upon because it’s a common practice used by black hatters to … Continue reading
How to Convince Your Boss That Your Website Needs SEO
Are you sick of seeing your boss continually deflect potential marketing ideas that are preventing the business from growing? Here are six tips to help you convince your boss that SEO should form a pivotal chunk of your marketing budget: … Continue reading
Google PageRank
Most know of it, and many would have heard about it, but what is PageRank (PR)? How does it work? And how does it affect SEO? Questions such as these are often asked to SEO experts and it’s important they … Continue reading
An IMC approach to SEM, SEO and SMM
Apologies for the acronym soup I’ve served up today. Before we indulge in the main course, here’s the menu in brief: IMC IMC stands for Integrated Marketing Communication. According to Wikipedia, IMC is a “holistic approach to marketing” that “aims … Continue reading
