Category Archives: Social Media
Social Media Marketing: National Storage Case Study
There are two type of products in the world; those that are exciting by nature and those that aren’t. As marketers, we obviously love working with exciting products but we particularly enjoy being given the opportunity (and creative freedom) to … Continue reading
Google Plus Update = Sexy!
If you checked your Google account this morning I’m sure you were greeted with a nice little surprise. That’s right, Google have redesigned their social networking platform Google+, allowing users to create a more customised, user-friendly experience on the network. … Continue reading
Facebook Interest Lists: An Overview
Social networking giant Facebook has announced it will begin rolling out a new service called ‘Interests Lists’ that promises to greatly improve News Feed clutter. These lists will allow users to organise relevant information all in one spot; a feature … Continue reading
The Ultimate Guide to Facebook Timelines for Pages
And just like that, Facebook have rolled out another huge overhaul to their platform. As many of you would already be aware, Facebook timelines have now been rolled out to business pages as an opt-in feature but will be mandatory … Continue reading
8 Tips For Using Pinterest For Business
Over the past few months, you may have heard the chatter surrounding social media’s latest and greatest startup – Pinterest. So what is it? Hubspot describes Pinterest as a social network that allows users to visually share, curate and discover … Continue reading
Location-Based Advertising
Web based conglomerates like eBay and Amazon have been so successful because of their ability to give people what they need, easily. Now we are starting to see a new generation of start-ups focusing on moving transactions back to local … Continue reading
Choosing a Social Media Marketing Company
There are plenty of so called “social media experts” out in the digital marketplace at the moment. However, there are few things you need to consider before forking over your hard earned cash to your chosen social media guru. Firstly, … Continue reading
Google Plus 1
Our crafty friends at Google have found a way to compete with Facebook’s much loved ‘Like’ button – Introducing Google +1. Google is making a huge push into social with +1, a similar feature to Facebook’s ‘Like’ button. Starting next … Continue reading
5 Tips for Setting Up a Successful Facebook Page
With its open graph protocol spreading around the internet like wildfire, over 500 million active and interconnected users and a critically acclaimed motion picture now released, Facebook has not only anchored itself within the very fabric of the internet, it … Continue reading
An IMC approach to SEM, SEO and SMM
Apologies for the acronym soup I’ve served up today. Before we indulge in the main course, here’s the menu in brief: IMC IMC stands for Integrated Marketing Communication. According to Wikipedia, IMC is a “holistic approach to marketing” that “aims … Continue reading
