Category Archives: The Big Issues
Google Penguin Update Hits Australia
Google released a major algorithm update aka ‘Penguin’ on April 24. This algorithm update targets websites that don’t have very high quality content and/or have had their ranking signals over optimised. This Penguin update has been rolled out across all … Continue reading
The Ultimate Guide to Facebook Timelines for Pages
And just like that, Facebook have rolled out another huge overhaul to their platform. As many of you would already be aware, Facebook timelines have now been rolled out to business pages as an opt-in feature but will be mandatory … Continue reading
What SOPA Means For Australia
Today has seen the biggest public protest in the history of the Internet. For 24 hours on January 18th, prominent sites such as Wikipedia and Reddit have “blacked out” in protest to proposed SOPA and PIPA legislation in the United … Continue reading
Reload Media in the Community: One for One
The Reload One for One program was initiated by Reload with the purpose of giving back to the community in something that we are all passionate about. It’s about focusing on a different kind of “Number One”. The deal is; … Continue reading
Is it the End of Facebook?
In an unsurprising move, Google has this week launched its own social networking platform in direct competition to Facebook, called Google+. The signs had been there for a while that Google was planning a move into social. The launch of … Continue reading
The Future of Search
In the last decade we’ve seen a seismic shift in how search is used both by consumers and businesses. Led by Google, we’ve seen product after product roll out. But rather than summarise the last decade of innovations, in this … Continue reading
NBN: A Game Changer
An investment in Australia’s future or a needless waste of money? Regardless of your political stance on the impending roll-out of the National Broadband Network (NBN), it’s coming – and it will be a game changer. Imagine this…. It’s the … Continue reading
The Perils of ‘Black Hat’ SEO
This week has seen one of the biggest ‘Google Slaps’ in recent history with department store JCPenney severely penalised for engaging in ‘black hat’ SEO practices. For those who haven’t heard, the New York Times (which is starting to get … Continue reading
Yahoo & Bing Join Forces: What it means for SEO
This week has seen the announcement by Yahoo and Microsoft that their worldwide deal involving the sharing of search results has been rolled out in Australia. For those who haven’t heard, Yahoo and Microsoft agreed last year to a deal … Continue reading
AdWords Display URLs – All Lowercase? [UPDATED: It's Official]
Well now it’s official. Google have updated their AdWords blog to announce the change of display url appearance. From now on, your primary domain will be in lowercase but your tail at the end can still be capitalised. See some … Continue reading
