Category Archives: Web Strategy
Does Your SEO Company ‘Get’ Your Marketing Goals?
If your business has only just arrived at the promised land of internet marketing, you may find that it’s slim pickings on Search Engine Results Pages (SERPs). Not since the Oklahoma land rush of 1889 has there been such demand … Continue reading
Conversion Optimisation
So, what is conversion optimisation? Put simply, conversion optimisation is a critical element that should be incorporated into any high level SEO strategy. It is the process of converting the traffic you have spent your hard earned cash on into … Continue reading
International eCommerce AdWords Campaigns – Part 1
So you’re looking to expand your e-commerce website into an International market? Your domestic traffic is through the roof and your conversion rates have remained reliable and stable for a prolonged period of time. But how are you going to … Continue reading
Integrate Your Digital Strategy: The IDS Approach
If you haven’t heard already, there’s a new buzzword in town. Integrated Digital Strategy or IDS. At the centre of this theory, is the idea that your business’ digital and online marketing elements need to be fully integrated into your … Continue reading
The Balance Between Usability and SEO
To ensure your website works hard for your business, you need to make sure that it is both user-friendly and search-engine-friendly. Striking a balance between these two items is extremely important if you want a website that is both visible … Continue reading
SEO and SEM: Working Together for Better Results
How do you tell whether your website would benefit more from being displayed in the organic or cost-per-click listings on the search engine results page? Every company has different targets, keyword rankings and goals that it is striving to achieve … Continue reading
Employee of the Month: Your Website
Your website has the potential to be the most profitable employee in your business, but you need to make it work hard! This statement may have some scratching their heads, but the similarities between a business’ website and their employees … Continue reading
Flash Websites: Beautiful Outside, Ugly Inside
Flash websites are nice, they’re pretty and stimulating but still far from practical. In fact, in many cases, the prettier your site, the more complex message it sends to a potential or current client. Considering how far we’ve advanced in … Continue reading
The Law of Attraction: How to Attract Your Markets Online
Global messages are being relayed faster than ever and if you can talk the language of the web, users and search engines will respond. It’s vital to put attention and energy into your digital marketing strategy if you wish to … Continue reading
Online Customers Shop Offline Too!
With more and more businesses adding online stores or e-commerce systems to their offerings, the need to present a uniform business image is becoming increasingly important. In the past there’s been a trend amongst many businesses to treat their online … Continue reading
