Last week Google announced the roll out of ‘AdWords Enhanced Campaigns’. There has been a large amount of buzz and hype on the internet about the new update.
Fast forward to this morning and I noticed that one of my clients was eligible to participate in the new roll out of features. So I decided to give it a go. Let’s just say I was pleasantly surprised by some of the key new enhancements being implemented. My previous expectations for the update had extremely underestimated how great some of the improvements would be!
My second favourite feature is bid adjustments based on locations. For example when a campaign is targeting a capital city and regional locations. The capital city max cost-per-click bids will usually be much higher than the regional areas. What you can now easily do is adjust the bids of the regional location to be decreased by a certain percentage. This means you will no longer be bidding at a capital city cost-per-click level in regional locations.
So far I have only just scratched the surface of these new updates, and will be eagerly reading PPC blogs to see what other cool things users discover.
Have an idea on how to implement these new enhancements? Post it below!