<?xml version="1.0" encoding="UTF-8"?><rss version="0.92">
<channel>
	<title>Search Strategy</title>
	<link>http://www.reloadmedia.com.au/searchstrategy</link>
	<description>Expert views &#38; opinions on the world of search from the Reload Media team</description>
	<lastBuildDate>Thu, 10 May 2012 04:39:28 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	<!-- generator="WordPress/3.2.1" -->

	<item>
		<title>Google Penguin Update Hits Australia</title>
		<description><![CDATA[Google released a major algorithm update aka ‘Penguin’ on April 24. This algorithm update targets websites that don&#8217;t have very high quality content and/or have had their ranking signals over optimised. This Penguin update has been rolled out across all &#8230; <a href="http://www.reloadmedia.com.au/searchstrategy/seo-tips/google-penguin-update-hits-australia/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.reloadmedia.com.au/searchstrategy/seo-tips/google-penguin-update-hits-australia/</link>
			</item>
	<item>
		<title>Social Media Marketing: National Storage Case Study</title>
		<description><![CDATA[There are two type of products in the world; those that are exciting by nature and those that aren&#8217;t. As marketers, we obviously love working with exciting products but we particularly enjoy being given the opportunity (and creative freedom) to &#8230; <a href="http://www.reloadmedia.com.au/searchstrategy/social-media/social-media-marketing-national-storage-case-study/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.reloadmedia.com.au/searchstrategy/social-media/social-media-marketing-national-storage-case-study/</link>
			</item>
	<item>
		<title>Google Search Plus Your World: What, How, Why and When?</title>
		<description><![CDATA[It’s coming. What pundits have speculatively labelled as one of the biggest game changers in the history of SEO, Google’s foray into social search is gaining momentum abroad and is destined to land in Australia in the not too distant &#8230; <a href="http://www.reloadmedia.com.au/searchstrategy/uncategorized/google-search-plus-your-world-what-how-why-and-when/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.reloadmedia.com.au/searchstrategy/uncategorized/google-search-plus-your-world-what-how-why-and-when/</link>
			</item>
	<item>
		<title>Bing Webmasters &#8211; What you need to know?</title>
		<description><![CDATA[Bing is making inroads into the search engine market share. It has a challenging opponent in Google, which still rules the search market. Since Yahoo Search is now powered by Bing and AOL, Ask have only tiny market shares, Google &#8230; <a href="http://www.reloadmedia.com.au/searchstrategy/seo-tips/bing-webmasters-what-you-need-to-know/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.reloadmedia.com.au/searchstrategy/seo-tips/bing-webmasters-what-you-need-to-know/</link>
			</item>
	<item>
		<title>Google Plus Update = Sexy!</title>
		<description><![CDATA[If you checked your Google account this morning I’m sure you were greeted with a nice little surprise. That’s right, Google have redesigned their social networking platform Google+, allowing users to create a more customised, user-friendly experience on the network. &#8230; <a href="http://www.reloadmedia.com.au/searchstrategy/google/google-plus-update-sexy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.reloadmedia.com.au/searchstrategy/google/google-plus-update-sexy/</link>
			</item>
	<item>
		<title>Google Set to Serve Ads Based on the Weather?</title>
		<description><![CDATA[This week Google was awarded a patent for advertising based on environmental conditions. The range of metrics they’re planning on tracking is quite diverse. The patent reads “A web browser or search engine located at the user&#8217;s site may obtain &#8230; <a href="http://www.reloadmedia.com.au/searchstrategy/google/google-set-to-serve-ads-based-on-the-weather/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.reloadmedia.com.au/searchstrategy/google/google-set-to-serve-ads-based-on-the-weather/</link>
			</item>
	<item>
		<title>7 Landing Page Tips For Increasing Conversions</title>
		<description><![CDATA[Conversion optimisation and measuring ROI are critical components of any online marketing activity, particularly in paid search marketing. However, without an effective landing page to “seal the deal” once a visitor clicks through from your pay-per-click advertisement, you run the &#8230; <a href="http://www.reloadmedia.com.au/searchstrategy/sem-tips/7-landing-page-tips-for-increasing-conversions/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.reloadmedia.com.au/searchstrategy/sem-tips/7-landing-page-tips-for-increasing-conversions/</link>
			</item>
	<item>
		<title>Emailing PDF Reports in the New Google Analytics</title>
		<description><![CDATA[After powering up Google Analytics this morning, we had another one of those &#8216;coffee spitting&#8217; moments (the good kind!) when we saw Google had launched the BETA version of automated email reports in the new version of Google Analytics. The &#8230; <a href="http://www.reloadmedia.com.au/searchstrategy/google/emailing-pdf-reports-in-the-new-google-analytics/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.reloadmedia.com.au/searchstrategy/google/emailing-pdf-reports-in-the-new-google-analytics/</link>
			</item>
	<item>
		<title>iPad 3: What Advertisers Need to Know</title>
		<description><![CDATA[In case you missed it last week, the iPad 3, now known simply as ‘the new iPad’, was announced during the Apple keynote conference (and has now been released). There was much speculation and rumour about what upgrades would be &#8230; <a href="http://www.reloadmedia.com.au/searchstrategy/sem-tips/ipad-3what-advertisers-need-to-know/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.reloadmedia.com.au/searchstrategy/sem-tips/ipad-3what-advertisers-need-to-know/</link>
			</item>
	<item>
		<title>Facebook Interest Lists: An Overview</title>
		<description><![CDATA[Social networking giant Facebook has announced it will begin rolling out a new service called &#8216;Interests Lists&#8217; that promises to greatly improve News Feed clutter. These lists will allow users to organise relevant information all in one spot; a feature &#8230; <a href="http://www.reloadmedia.com.au/searchstrategy/new-challengers/facebook-interest-lists-an-overview/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.reloadmedia.com.au/searchstrategy/new-challengers/facebook-interest-lists-an-overview/</link>
			</item>
</channel>
</rss>

