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Reload Media Blog

5 Ways Wine Can Help Marketing Managers Convert Traffic

The first conversion element tip I will give you today is to have a catchy title. Unfortunately the drinking of wine is not the answer for converting traffic into dollars. Wait, before you leave and find other excuses to drink that Shiraz you’ve been eyeing off let me tell you… Read More

20 June, 2014

4 Simple Tips to Help Develop a Data-Driven Marketing Strategy

It’s that time of year when most marketers are planning their strategies and locking down budgets for the next financial year. We all know you can’t argue with hard stats when justifying marketing decisions, but you may be asking what data should I use and where do I get it?!… Read More

19 June, 2014

A ‘how to’ guide into the world of Open Graph

The fundamental reason behind Open Graph is to utilize structured markup and allow any page on the internet to become social media friendly. It also does not require any changes to formatting, layout or colours to be made. Infact, it allows the audience of your website to share your content… Read More

2 June, 2014

7 Tips to Reload Your Content Strategy

Marketers around the world are embracing content marketing and investing more time and money in producing content. With 2014 tipped to be the biggest year ever for content marketing, now is the perfect time to look at what makes a great content strategy. Great content will help you build long-term… Read More

27 May, 2014

The importance of proofreading: 6 tips to transform your digital content

So, you’ve created a great piece of content. Awesome! Now you can publish it, right? Stop right there! Have you taken the time to look over it again? Once? Twice? Maybe some more? Before hitting that button and sending your work off into the ether, make sure you have covered… Read More

8 May, 2014

Facebook Paper – Is it here to stay?

The opinions of an impatient Australian social media strategist In late January of 2014 Facebook unveiled a brand new app specifically developed for the now-dominant mobile market. Facebook Paper pays respect to form (occasionally at the expense of ‘function’) and is a really exciting addition to the Facebook family. Although… Read More

25 February, 2014

Reload Media’s Top Blog Posts for 2013

What a massive year we’ve just come out of! Not just for us here at Reload, but for digital marketing as an industry. We thought that now might be a good time to look back on the year that was, crunch the numbers and present you with our “Top blog… Read More

8 January, 2014

Merry Xmas From Reload Media | 2013

Yep – it’s that time of year again where we tune our vocal chords and get into the Christmas spirit – ‘geek style’. Check out this year’s Reload Xmas Video – Working in the Search Engine Land Let us take your on a journey…a journey through the land of the… Read More

1 December, 2013

SEO & PPC Go Together Like Bacon & Eggs: Why you should integrate your search marketing campaigns

As an SEO Consultant, I have always held the resilient and somewhat biased belief that PPC was the “dark side” of online marketing. I was a loud and proud advocate that SEO was the one true answer for successful inbound marketing. However my mind has been changed! I have learnt… Read More

7 November, 2013

301 Redirects: What, Why and How?

What is a 301 redirect? A 301 redirection, also known as URL forwarding, is a technique we sometimes use to send users (and search engines) to a different web address than the one they originally requested. When a business changes their address in the real world, they will usually put… Read More

31 October, 2013