Why You Need SEO!

When it comes to operating your business online, it isn’t as easy as simply building a website and waiting for the sales to come rolling in.

In today’s electronic marketplace, search engine placement can, and is, proving the difference between whether online campaigns thrive or come crashing back down to earth with an expensive thud.

As a result, getting to the top of Google and other key search engines is critical. The way to do this is through Search Engine Optimisation (SEO).

There are many companies out there who claim to “guarantee” your business the number one position or claim that SEO is beyond the reach of everyone else but them. Both of these claims are false.

No SEO company can technically guarantee you the top of Google (or on any other search engine) as the search engine algorithms are independent and no-one actually has any influence over the way it actually works.

Also, SEO can be done by anyone with a little HTML and FTP knowledge. But there’s a catch. SEO is a extremely time consuming process and there are a number of reasons why it is difficult to conduct SEO by yourself and why SEO companies exist:

  • Google’s (and other search engines’) algorithm change constantly, and SEO companies are in the business of knowing how each of these changes will affect your site’s position and ranking. Unless you’ve have plenty of spare time to read up each algorithm change, an SEO company will save you time.
  • SEO is competitive. If you’re undertaking SEO, you can bet that your competitors are doing it too. For this reason, you can’t just optimise your website when you put it live and expect it to sit atop the rankings forever. Search engine rankings are updated daily and hence you need ongoing SEO programs to continue to perform well.
  • You need to know what keywords work. SEO companies have a variety of tools and expertise at their disposal to determine what keywords are likely to generate results for your site. They are then able to optimise your site’s pages to improve your ranking.

The best part about SEO programs from SEO companies is that they are very competitively priced.

The majority of SEO programs on the market are 12 month programs, so you are ensured that your site is continually optimised for better performance for at least a year. Basic packages start from around $2,000 per year and can range up as far as you your budget will go.

So while SEO can be done by anyone, for the vast majority of businesses, it is FAR more cost and time efficient to employ someone to do it for them.

Craig Somerville is a Director at Reload Media, having worked extensively on the digital and online strategies of leading companies within Australia and around the world. With a background in marketing and economics, Craig's unique experience offers great insight into how the world of search and online marketing is changing in today's rapid marketplace. He is also a Google AdWords Qualified Professional and regularly consults on all aspects of digital marketing including search engine optimisation (SEO), search engine marketing (SEM) and social media.