SEO Tip – The importance of keyword tags

SEO Tip #01

One of the most important factors when it comes to your website’s performance in search engine results is the keywords meta tag.

The keyword meta tag is embedded in the HTML code of your web page and is read by search engines during their indexing process. The keyword tag allows you to specify what search keywords you would like to appear for in search results.

But don’t think that you can just add whatever keywords you like and appear in every search results page from then on. Google (and other search engines) have systems in place to deal with excessive keyword meta tags.

The practice of filling your meta tags with large numbers of keywords is called keyword spamming and is a very quick way of being booted out of a search engine for spamming. The jury is still out on exactly how many keywords is too many. Some “experts” argue for no more than 50 while others are as conservative as five.

There are also some pundits out there who claim that 13 is the magic number. Recent results from our SEO campaigns suggest that keeping to 25 keywords and below is optimal. However, keyword relevance is also important. If you have 32 keywords for instance, but all of them appear in your web page copy numerous times (in context and not just stuffed in there for the sake of it), then that will most likely be perfectly acceptable. However the reverse is also true. You might only have 12 keyword meta tags but if none of those keywords are relevant to your content then you may be blacklisted for spamming.

But still you can write good content, fill your keyword meta tags properly and submit your site to search engines and still not get any traffic. In this case the reason is most probably your choice of keywords. Keyword meta tags should not be too specific to the point where no-one would ever search that term or too broad to the point where there is way too much competition to appear. Getting the right keywords into your site is critical to search engine performance. An SEO company can help you determine what keywords are being used to search your industry and provide advice on how to change your content to match.

But don’t expect to just go ahead and optimise your keyword meta tags and suddenly appear #1 in Google. SEO is made up of more than just keyword tags, and for this reason SEO is an on-going process that is very time consuming. For the average business, it is not cost-efficient to employ someone to look solely after your company’s SEO and at the same time not time-efficient to get someone already in your business to take up the responsibility.

Fortunately, web strategists, such as Reload Media specialise in SEO programs, which manage your keyword meta tags in the context of your overall SEO program. These programs are cost effective, last for at least 12 months, and ensure that your site is getting top-of-the-line optimisation from specialists who are paid to know everything there is to know about search engines.

So while keyword meta tags are important to a website’s search engine performance, they are just one slice of the overall SEO pie.

Craig Somerville is a Director at Reload Media, having worked extensively on the digital and online strategies of leading companies within Australia and around the world. With a background in marketing and economics, Craig's unique experience offers great insight into how the world of search and online marketing is changing in today's rapid marketplace. He is also a Google AdWords Qualified Professional and regularly consults on all aspects of digital marketing including search engine optimisation (SEO), search engine marketing (SEM) and social media.