Tag Archives: Business
Is Your Brand Sexy?
Coming from an advertising background, I love nothing more than sexy branding. By sexy branding I don’t mean underwear models on giant billboards or TV ads seeping with innuendo – although done well, these can both be effective! Sexy branding … Continue reading
Small Business SEO – The Great Equaliser
One of the reasons small business can’t live without SEO is that fact that it is one of the only marketing channels available where the smaller players can compete with, and even trump big business. Consider the marketing alternatives to … Continue reading
SEO Tip – How to Make Your Google Search Result Attractive to Users
SEO Tip #3 If there’s one catch-22 in the SEO game, then having a high-ranking, fully optimised search result that is right at the top of Google but is not getting any clicks is it. This problem normally comes about … Continue reading
Why You Need SEO!
When it comes to operating your business online, it isn’t as easy as simply building a website and waiting for the sales to come rolling in. In today’s electronic marketplace, search engine placement can, and is, proving the difference between whether online … Continue reading
Does Pay-Per-Click Advertising Work?
There’s a lot of strong opposition out there to the notion of search engine marketing (SEM) or Pay-Per-Click (PPC) advertising. Many SEO’s claim that Google AdWords and other PPC programs are simply for people who aren’t smart enough to undertake … Continue reading
Web strategy – why you need it first
There’s a common trend amongst businesses that, as soon as they feel the need to build their first website, or even a replacement website for an old one, they scuttle on down to a web designers office and hand over … Continue reading
