Tag Archives: Search Engine Marketing
7 Landing Page Tips For Increasing Conversions
Conversion optimisation and measuring ROI are critical components of any online marketing activity, particularly in paid search marketing. However, without an effective landing page to “seal the deal” once a visitor clicks through from your pay-per-click advertisement, you run the … Continue reading
iPad 3: What Advertisers Need to Know
In case you missed it last week, the iPad 3, now known simply as ‘the new iPad’, was announced during the Apple keynote conference (and has now been released). There was much speculation and rumour about what upgrades would be … Continue reading
Sitelinks Now Embedded in AdWords Copy
Google have officially announced that Ad Sitelinks are now available in an embedded format. Although this will only affect your AdWords campaigns if you already have Sitelinks enabled, it means that Sitelinks can now be embedded directly into the description … Continue reading
Bidding on Your Own Company Name in AdWords
One PPC strategy that often causes some trepidation amongst advertisers is the decision about whether or not to bid on their own company name and other related brand terms. It is a common argument that if a user is typing … Continue reading
Digital Marketing: Keeping Its Slice of The Pie
As the economy slowly begins to pick itself up off the floor, we’re left to wonder what effect the past twelve months of cost cutting and penny pinching is going to have on advertising spend ratios in the future. It’s … Continue reading
SEM Tip – Target Your Customers Location with AdWords
SEM Tip #2 The internet is a big place, so making sure your online advertising dollars effectively reach your target market is one of the biggest challenges for managers. When it comes to most marketing activities, whether it be a … Continue reading
Is It the End for Yahoo Search Marketing?
With the recent announcement that Yahoo! and Google have agreed to terms over search-based advertising, many in the industry are beginning to wonder if this is the beginning of the end for Yahoo’s Search Marketing program. The agreement, which still … Continue reading
Google is Search – But Can Anyone Topple the Giant?
Just as coca-cola was “it” in the 1980′s, in the 21st century Google is the king of search. Their command of both search queries (at somewhere around 65%) and search revenue (around 77% – BRW Magazine) is simply staggering and means … Continue reading
SEM Tip – Don’t Get Hung Up on Click-Through-Rates
SEM Tip #1 When it comes to managing a search engine marketing (SEM) campaign online in Google AdWords or one of the other search marketing programs, too many businesses get carried away with click-through-rates (CTR). But before I get into … Continue reading
Spend on Search – The Budget Alternative
With macroeconomic conditions in Australia meaning that many businesses are tightening their belts, the most common area that spending is being cut from is marketing. This is evident by the fact that marketing positions are down by 26% across Australia … Continue reading
