Tag Archives: SEM Tips
iPad 3: What Advertisers Need to Know
In case you missed it last week, the iPad 3, now known simply as ‘the new iPad’, was announced during the Apple keynote conference (and has now been released). There was much speculation and rumour about what upgrades would be … Continue reading
SEM Tip – Target Your Customers Location with AdWords
SEM Tip #2 The internet is a big place, so making sure your online advertising dollars effectively reach your target market is one of the biggest challenges for managers. When it comes to most marketing activities, whether it be a … Continue reading
SEM Tip – Don’t Get Hung Up on Click-Through-Rates
SEM Tip #1 When it comes to managing a search engine marketing (SEM) campaign online in Google AdWords or one of the other search marketing programs, too many businesses get carried away with click-through-rates (CTR). But before I get into … Continue reading
