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Black Friday Cyber Monday

The 2021 BFCM sales season will be like no other. With shifting consumer behaviour online, now is the time for businesses to start planning as early as possible.

In this playbook, we will outline exactly what to do to meet the following BFCM business goals:

Preparing for Black Friday Cyber Monday

Any ecommerce manager knows that Black Friday Cyber Monday is the biggest player when it comes to the holiday shopping game. Last year, Shopify reported a global spend of USD 5.1 Billion during the BFCM season!

For retailers to prepare for this two-month long sales period, they should be proactively planning their entire Q4 strategy. From digital PR to paid advertising, CRMs to sales generation, brands of all shapes and sizes are needing to prepare for the biggest shopping event of the year. 

If you need guidance on how to develop a successful holiday sales strategy or wondering how to best stand out from the crowd, we can equip you with everything BFCM 2021. We offer a tailored digital strategy that aligns with your business goals to meet your unique BFCM business objectives.

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Learn the Most Effective Digital Strategies for BFCM 2021

With increasing online retail competition, eCommerce businesses are searching for new ways to level up marketing initiatives to stand out and beat profits year on year. As expert digital marketers, we’ve delved through our top tips to help retailers successfully navigate the holiday period. 

We will guide you right through from the beginning stages to execution – starting by setting accurate targets and finishing off by performing stronger year on year.

In this eBook, we will outline exactly what to do to meet the following BFCM business goals:
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Our Top Tips to Prepare for BFCM

Our team has put their heads together to provide you with a few of our top tips when planning your upcoming sales campaign.

Landing Page

Create a landing page to act as a one-stop-shop for all of your BFCM offers. This will allow customers to interact with the sale without getting lost in other messaging on your site.

Prospect Now

Start raising awareness as soon as possible. Build your databases and even encourage customers to start creating a wish list!

Create Value

Consider something unique that your customers value other than discounts to help you stand out from the crowd. For example, exclusive free gifts, product bundles, donations to charity and upsell offers.

Brand Consistency

Ensure your messaging and creative is consistent and clear across all platforms. Check that customers can identify your brand even through the BFCM campaign.

Keep it Simple

Make the shopping experience simple. Are items easy to navigate and view, are postage time frames clear and are you providing afterpay/zip pay?


Think of ways to obtain your BFCM purchasers and turn them into returning loyal customers.


Some of the Brands We've Helped

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1300 714 146


+61 7 3368 3667


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