Using her five years of experience in the digital industry, Amy is responsible for developing and delivering digital strategies that are tailored to achieve client’s objectives across relevant platforms.
With a wealth of knowledge and experience in paid search advertising, social advertising, web strategy and conversion rate optimisation strategy, her fully integrated approach to digital marketing ensures the clients she works with are always at the forefront of digital.
Although Paid Search is Amy’s core specialty, she lives and breathes everything digital marketing. Having access to so much data means she can attribute results to specific campaign elements and learn what’s working, what’s not working and determine ways to drive better results and return over time for clients.
She has been responsible for the strategy and performance of online marketing campaigns for some of Australia’s biggest brands, as well as planning and implementing strategies for a number of international clients in New Zealand and the UK.
Her meticulous approach to client work extends internally within her role as Reload’s Quality Manager.