Develop magnetic, useful content for new market segment opportunity (Uber drivers)
Ensure eBook downloads and phone call enquiries are tracking correctly
Generate initial downloads of eBook to gauge cut-through, conversion rates, segment opportunity and content value to the business.
Developed the “How to Become an Uber Driver” eBook
Test multiple paid channels (including Outbrain) to find the most effective promotional tactic for the eBook.
Focus budget on highest performing channel/s
Outbrain proved to be the most effective channel by far for this campaign.
The click through rate of the Outbrain campaigns were 300% higher than industry benchmarks for this channel (proving that the strategy behind the content piece itself really hit the mark with the target audience).
The Outbrain test and learn generated an ROI of just over 3,936% for GoGetta (based on calculated average lead values developed in collaboration with GoGetta)