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Case Study

Hudson Shoes

How Reload successfully used SEO to increase non-branded organic traffic for Hudson Shoes by 285%

  • SEO

The Challenge

Achieve high, first page rankings for key terms. Ensure targeted organic traffic is turning into new Hudson Shoes customers.

Hudson Shoes are a London based, designer shoe label obsessed with pushing the boundaries of modern footwear design. Acknowledging trends and giving them an idiosyncratic twist is the cornerstone of Hudson’s philosophy.

Hudson connected with Reload over 2 years ago with the goal of forming a long term relationship with a search engine optimisation (SEO) supplier and achieving success in the battlefield that is the Google Search Engine Results.

The Solution

Targeting a series of high volume and highly competitive keywords, Reload has worked with Hudson to implement on-page strategies that have improved the SEO-friendliness of the site.

A program of content marketing, outreach and ‘promotion’ has also been developed to drive referral traffic to the site and boost its ‘authority’ in the Search Engines.

The Process

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Reload have been great to work with. They astutely identified keywords that would bring new traffic and customers to our site, and have achieved impressive year-on-year improvements both in terms of visitors and bottom line revenue. We have developed a close working relationship with the team and value their input as an extended member of the Hudson marketing family.

Jonathan Dicks - Hudson Technical Director

The Results

285% increase in non-branded organic traffic.
1,792% increase in non-branded “Brogue” traffic (high value keyword theme).
182% increase in organic, non-branded search revenue.
3:1 return on SEO investment.





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