“ The team at Reload are such a pleasure to work with. They are focussed on client objectives, passionate, bring new ideas to the table, are nimble and positive. Their ability to help us change activities in the middle of the campaign and deliver such outstanding results exemplifies this.”
Queen already had a fantastic newsletter strategy in place in the Queen Baking Club but needed assistance in boosting members of this database.
The team at Queen contacted Reload Media to help further develop their Baking Club database by attracting new, qualified customers that they could start having engaging conversations with.
Queen Fine Foods and Reload Media collaborated closely to come up with three core objectives:
During optimisation, Reload discovered that the Facebook ads promoting Queen’s free recipe book (available to users who enter the competition and join the database) were bringing in the most entries.Reload were able to dynamically switch focus to these ads throughout the campaign in order to further drive results.In terms of the objectives: