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Case Study

School of Wok

How Reload were able to meet and exceed the School of Wok’s online revenue targets.

  • SEO
  • CRO
  • PPC
  • Consulting

The Challenge

The key objective for School of Wok was to increase December’s year-on-year revenue by 25%

School of Wok, now firmly established in its Covent Garden location since 2012, continues working hard to carve out its niche position amongst cookery schools in London and in Europe alike, in hopes of becoming the centre for all things related to Asian and Oriental cuisine and culture.

Awarded ‘Best Specialist Cookery School’, alongside winning ‘Young Rising Star’ by Pang himself at the 2014 British Cookery School Awards, this vivacious company has made considerable strides despite its youth.

The Solution

Following a disappointing Christmas period, School of Wok enlisted the SEO services of Reload in March 2014.

By June, the website was performing extremely well with increases in organic traffic and first-time visitors to the website.

As attention turned to the all-important Christmas period, Reload were set an extremely challenging target, of increasing year-on-year total revenue, for December, by 25%.

With the gauntlet thrown down, Reload devised a holistic Digital Strategy that ensured the website was working much, much harder for the business.

Reload’s approach was to integrate itself as the School of Wok’s Digital Marketing Partner, providing a high level of client service and support.

By truly understanding the ecommerce shopping experience, from the perspective of the customer, Reload were able to convert would-be browsers into buyers.

The Process

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Thanks to the strategies implemented by Reload we have seen a considerable increase in our sales. We’ve worked with different agencies in the past and Reload stands head and shoulders above the rest.
Jeremy Pang, Founder

The Results

Through the long-term impacts of search engine and conversion rate optimisation, and the more immediate impacts of pay per click advertising and the leveraging of PR exposure, the ambitious target was smashed a week early, on December 23rd. In fact, by the end of the month Reload had increased total revenue, year on year, by 38%:

60% increase in website traffic year-on-year;
8:1 return on investment from PPC campaigns;
13.44% PPC click through rate (CTR);
63% increase in overall transactions;
38% increase in revenue year on year for December (a further 52% improvement on December target!)


Increase in website traffic year-on-year


Increase in overall transactions

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