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Case Study

Signet

Reload Media works closely with Signet on collaborating, trialing and testing PPC and SEO initiatives to get new customers landing on their website.

  • SEO
  • PPC

The Challenge

Signet needed a digital marketing partner who could provide a team with the right areas of expertise

Reload Media has worked with Signet for the past four years, implementing a range of initiatives across search, conversion, social media and display marketing. When Signet first approached Reload, they were having issues around the analytics and reporting side of search marketing, so they needed a digital marketing partner who could provide a team with the expertise and skill set they needed to overcome these challenges.

The Solution

Through our partnership with Signet, Reload has tweaked, trialed and delivered various campaigns across PPC and SEO, implementing strategies Signet required to get closer to achieving their overall business objective.

Part of Reload’s continued strategy involves having a digital discovery session with company employees at various levels of the business (CEO, Board, Digital Team) involving both the Signet and Reload teams to build a comprehensive digital strategy that has developed as a partnership.

The Process

Analysis into current conversion rates and customer acquisition benchmarks and development of goals.

Developing the investment, both monetary and time in order to achieve these goals from both parties.

Developing a new brand message that will more effectively convey why consumers should buy from the brand.

Pro-active suggestions in order to broaden the current digital offering. Ensuring Signet is first to market with any new opportunity.

Constant Test and Learn Processes to ensure Signet is aware of the areas we need their help to improve upon and what areas are high performing where we can capitalise on.

Reload Media have brought a high degree of professionalism and consistency to our internet presence and this has resulted in excellent improvements in search engine rankings.

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The Results

Reload continues to perform constant test and learn processes to ensure Signet is aware of the areas we need their help to improve upon and what high performing areas we can capitalise on. We also offer proactive suggestions to broaden Signet’s current digital offering, ensuring they’re first to market with any new opportunity. Signet is looking to continue their ongoing partnership with the Reload team to drive further growth for the business.

247%
GROWTH IN NEW CUSTOMER ACQUISITION
774%
ROI FOR ALL PAY-PER-CLICK CAMPAIGNS

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