“ Reload are very focussed on servicing the client as best as they can. They are quick to react to feedback to ensure client satisfaction, which allows us to continually improve our brand in the digital space.”
As Reload Media had worked with Silver Chef in the past to determine the average value of a HISI download, we were able to further collaborate to set a return on investment (ROI) objective for our HISI promotional activity.
Reload Media looked to trial a number of different advertising channels and ad formats in order to determine the best mix to promote the report.
We found that Facebook image ads were performing strongly with a 1-2% conversion rate. However, we hypothesised that conversion rate might be greatly improved if we were to replace our image advertisements with custom tailored, promoted newsfeed videos.