July 22, 2010
Self-absorbed, coddled, selfish, over-confident, arrogant, and accused of suffering from a deep epidemic of narcissism, Gen Y’s are constantly battered and bruised from those of earlier generations.
However, in the world of digital marketing it is Gen Y’s that are the cornerstone of our ever-expanding business; offering professional and cutting edge advice while showing our clients real results.
- For starters, Gen Y’s are techy. Sure many Gen X’s and Baby Boomers are relatively active in the digital space, but Gen Y’s have shown older generations massive time-saving tech shortcuts that increase their productivity.
- Gen Y’s speak digital as their first language. They sleep with their iPhone under the pillow, are searching the net whilst watching TV, and are usually involved in 5-10 asynchronous conversations at any given time of the day.’ This convergence of media, technology and communication’ has unwittingly bred a generation of very capable multi-taskers and digital natives. They can take in huge amounts of information and filter out what is most useful to THEM. It’s no wonder that they are the most digitally targeted marketing segment. Which leads to my next point…
- They’re sponges. Some of us might see facebook, or just surfing the net as a mere pass time. However, these guys are communicating and absorbing a wide range of information from various sources. ’If your business is looking to delve into the murky waters of Social Media, do you know what social media channels and strategies are right for your business? We rely on the Gen Y’s in our office to provide extensive advice on how your company can capitalise on’ the social media boom through social media marketing and promotion.
- They’re natural Googlers. Gen Y’s have been using the internet for as long as they can remember. They rely on it for information and use it to source the most up-to-date products. They will rarely go beyond the first page of Google searches; therefore SEO & SEM is imperative when attempting to target them. And due to Gen Y emerging as the largest demographic in Australia (with 4.67million of them floating around), Reload Media understands your business is likely interested in a slice of the Gen Y pie! We have Gen Y SEO & SEM specialists who know how to effectively target Gen Y’s and take your online presence to the next level.
- They buzz! Gen Y’s are switched on and full of energy. They provide a company with that much needed positive momentum that uplifts everyone in the room. Is your business currently running on empty? Maybe you need a Gen Y to come in and add some spark.
- Opportunity drives them. Some of the biggest complaints people have about Gen Y’s are that:
- They don’t have the patience to stay at one job for long enough,
- They will inevitably leave and work overseas, and
- That they expect to reach the top immediately.
This simply isn’t true. However, we have found that, by simply offering Gen Y’s a Gen Y working environment and presenting them with actual responsibility and trust to grow your business, they will relish the opportunity and exceed your expectations.
- They’re not into 9-5. They’re more 24/7. Shoot a Gen Y an email at 11pm and I would bet my bottom dollar that you’ll get a quick reply. They are not phased about putting in extra time to get the job done. Our Gen Y staff members put endless hours in to ensure our clients get industry leading service.
- Finally, Gen Y’s are adaptable. They thrive on change and learning a plethora of new information. Just ask a Gen Y to learn something new and report the findings to you and they’ll enthusiastically jump on it.
So if you’re still unsure about Gen Y’s, then you should employ one and witness the momentum they can add to your business given the right mix of responsibility and opportunity. In digital marketing, we depend on their natural digital expertise in order to keep up to date with the latest trends and maximise our clients results. This is what makes us the leader in search optimisation and internet marketing that we are today.
As a business owner who employs Gen Y’s, I know firsthand how efficient they can be given the right motivation and working atmosphere.
As a matter of fact, a Gen Y is writing this article for me right now’ Now that’s efficiency!