May 4, 2016
How Leicester City Won Social Media As Well As The Title!
Leicester City, the 5000-1 fairy tale, won the world’s most famous football league on Monday. The Foxes won the title thanks to Tottenham’s 2-2 draw with Chelsea making it impossible for Tottenham to catch Leicester and their 7 point lead with just 2 games to play.
While that is remarkable in itself, its impact on social media, in particular on Twitter has been felt around the world.
The UK saw a 86% increase in all twitter activity:
— Twitter UK (@TwitterUK) May 2, 2016
This was also reflected across the world, with 5.5 million tweets sent on monday after the the full time whistle in the Chelsea/Spurs game:
— Twitter UK (@TwitterUK) May 3, 2016
The Leicester City players were also involved with Left-back Christian Fuchs tweeting a video of the team celebrating their title triumph, giving fans unprecedented access.
— Christian Fuchs (@FuchsOfficial) May 2, 2016
The club, along with the Premier League trophy now also holds the title of the most retweeted sports tweet of all time:
Leicester City. Champions of England. pic.twitter.com/WRwfysTn2N
— Leicester City (@LCFC) May 2, 2016
It hasn’t stopped there, with the Football Club seeing a huge growth in followers on all social Channels.
Their Facebook page has seen a 3 million increase in likes since the start of the season.
While Twitter followers have also jumped substantially in the last month:
What is apparent is Leicester City’s impact on social media may be felt just as long as their unexpected Premier League title win.