September 25, 2015
No Hayne, No Gain
Five stakeholders who are already profiting from Jarryd Hayne’s NFL success.
The bet on Australia’s boy wonder from down under, Jarryd Hayne, is starting to pay some serious dividends for the San Francisco 49ers, the NFL and a multitude of other NFL stakeholders.
Before the kid from Minto decided to swap out the Steeden for the Wilson, curiosity around the NFL in Australia was already on the rise. However, here at Reload Media we’ve been tracking the explosion of interest in the sport when looking at 10+ year Google Search trends on the term ‘NFL’ in Australia:
Fig. 1 – Search trends in Australia on the term ‘NFL’ since 2004.
Whether it’s a fad or a trend, one thing is for sure – the NFL have gained some serious momentum in Australia thanks to Jarryd Hayne.
So how are some key stakeholders making the most of Jarryd Hayne’s success?
Let’s look at five clever ways organisations at home and aboard are jumping aboard the ‘Hayne Money Train’:
1. Targeting Aussie Searchers
With reports of Jarryd Hayne jerseys selling like hotcakes over in the states, it’s no surprise that the NFL have jumped on Australia’s new, insatiable appetite for Jarryd Hayne merchandise.
The NFL have purchased search engine advertising on terms like ‘Jarryd Hayne Jersey’ and ‘Jarryd Hayne Jerseys’ to help fuel the sales rush. Smart.
2. Targeting Aussie Apple Device Owners
Apple device owners who’ve logged into their App store recently may have also noticed this clever marketing play the NFL have executed down under:
3. Madden 2016 Video Game Sales
Perhaps one of the most creative leverage opportunities has come from the team over at Electronic Arts who have, very quickly, been able to integrate Jarryd Hayne into their 2016 edition of their immensely popular Madden NFL franchise.
4. Triple M ‘Hayne Plane’ Promotion
The Triple M Hot Breakfast team have just wrapped up a promotion centered around sending some lucky listeners over to San Francisco to watch Jarryd Hayne’s first regular season game for the 49ers.
5. Broadcasting Rights
Well played Channel 7. Well played!
Is there anyone else you can think of that are already profiting from Jarryd Hayne’s incredible success?
Let us know in the comments section below!
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