There’s no doubt that Google has changed the way the world’s online information is gathered and stored. Google state that their mission is to make the web’s aggregated information “universally accessible and useful.”
It would appear that this is quite a simple mission statement for a company that already dominates over 85% of the planet’s search market share and has 620 million daily visitors to Google.com.
But Google are taking the ‘usefulness’ and functionality of online information so much further.
Google owns mobile phone software that works like a computer, communication platforms that allow you to contact everyone you do (or don’t yet) know and apps that can answer every question or situation you may face.
Here’s a sugarcoated overview of Google’s most impressive acquisitions and projects:
Google Chrome – OS
Google Chrome is an open source Operating System that has been designed to work exclusively with web applications. Google Chrome integrates application and standard web pages into a single tab and “is aimed at users that spend most of their computer time on the internet.” Google’s Chrome OS has an expected release for the second half of 2010 and is free to the public.
Google Chrome – Web Browser
Google Wave – Personal Communication Software
Google Wave will be the new Facebook. Big call, I know but this web-based service creates a unified personal communication platform via voice, text, photos, videos, maps, and other digital tools. The aim is for multiple users to set up a collaborative environment known as a “wave” and then edit the content and add replies, just like a wiki.
Android – Mobile Software
Bought by Google in 2005 and announced in November 2007, Android is a open-source mobile phone operating system that will have enough apps to run your life, nearly. There are over 20,000 android phone applications available and over 60,000 new android phones are shipped daily.
Google Goggles – Android App
Google Goggles is an android application that allows phone users to search Google via pictures they take on their mobile phones. Google use various image recognition back ends such as object recognition then returns relevant search results. See the following video:
YouTube – Video Sharing
Google bought YouTube in October 2006 for $1.65 billion; not a bad deal for a garage project! If you didn’t already know how massive YouTube is, this video sharing platform dominates nearly 40% of the online video market share in the USA. With 20 hours of video uploaded every minute, YouTube will have no problems broadcasting the Indian Premier League this month.
So how did Lord Google gain its Googlopoly? They simplified accessing the web, built trust with users’ and managed to release technologies at the right pace for the market and society. Not to mention that most Google products are free; a surefire way to increase popularity.
With 45% of Google’s products still in Beta, I’m pretty sure that Google’s world domination is just getting started. Just Google it.