Google has introduced a new feature, ‘Google Sidewiki’, that allows anyone to comment on any website or web page. It’s a great idea, as it allows people to get an overall idea of the credibility of the site.
It works just like eBay, where users can check the credibility of the buyer or seller. But, at the same time it also makes it really easy for people to leave malicious and/or untrue comments about your site or business, and there’s not a lot you can do about it.
However, the tool is fantastic for obtaining general information about a site, finding out if a company is credible or reading a comment that corrects errors from an article.
The main challenge for Google will be to ensure appropriate comments are posted and ranked accordingly. Sidewiki uses an algorithm to verify the quality of comments and ranks them accordingly, just like regular Google listings.
The algorithm takes into account feedback from users, previous entries made by the same author and many other signals, according to the Google Blog.
It’s an easy way to share your knowledge and insights about any page on the web. However, it also presents a challenge for website owners as they have to deal with reputation management on a routine basis. This added functionality has the potential to change web users’ surfing and online shopping patterns, and Google is way ahead of its competitors in terms of providing these kinds of innovative new services to its users.
It represents exciting times for online businesses who believe in providing quality services and products to their clients.