Search engines like Google use algorithms to define where a particular website sits in the search engine results pages (SERPs). These algorithms are constantly updated from a daily to hourly basis, depending on what can be improved; this helps ensure the most relevant websites are returned to the entered search query.
In order to help improve a website’s ranking, authority is required. Authority can be acquired through various factors, one of which is content. As crawling, finding and adding new content is the primary aim of all search engines; content clearly becomes a very important factor to every website owner.
To ensure maximum return on any content you add, there are a few simple steps to consider –
- Unique – Unique content is what search engines crave, once it’s added to your website, don’t duplicate it. Duplicated content can result in penalisation and potentially even banning your website from the search engines index.
- Relevant – Content that’s relevant to your site is essential, as it helps build what your site is about to both search engines and visitors.
- Plentiful – You can never have too much content, therefore when the opportunity arises, add more content. Furthermore, create pages with content revolving around a particular topic, helping boost your authority even more.
- Fresh – We love our fresh groceries and produce; well search engines love fresh content. Continually adding fresh, unique content will ensure constant updating of your site in the search engines indexes.
- Interesting – Keeping your content interesting will help improve your websites online presence, potentially opening the doors for natural link building, substantially increasing your authority.
Content is the foundation of any websites success, therefore combining all above factors can help start your website on the right track to building authority effectively.