October 27, 2010
How to Write SEO Friendly Blog Posts
According to Technorati, there are over 130 million blogs worldwide and this number continues to rise. So if your business has a blog, it is highly important to write SEO friendly blog posts not only for human readers, but for web crawlers employed by major search engines like Google, Yahoo! and Bing.
It is imperative that when writing blog articles, you implement a few simple SEO tricks to ensure would-be readers can find your blog through search engines.
Here are a few basics to help you write SEO friendly blog posts and get your company’s blog ranking higher:
1. Blog Post Title
Blogging platforms are built in such a way that search engines prioritise the headline or title of your blog post. Google will generally assume that the words that appear earliest in the title are the most important. That’s why the title is the MOST IMPORTANT SEO part of any blog.
Think about your target audience for your blog post and what they might be searching for when looking for your business’s goods or services, and then include critical words from that hypothetical search in the title. The trick here is to get the most important terms appearing in the title as quickly as they possibly can, without it becoming unreadable or awkward to human readers.
Takeaway Tip # 1 – Be minimalistic! The reality is, you are only likely to rank strongly for one or two search terms, so don’t bite off more than you can chew!
2. Link Important Words to Earlier Blog Posts
Search engines naturally assume that a blog post utilising links to earlier blog posts has more authority than one that does not use these links. They also consider the word or phrase linked to the post. For example, an earlier Search Strategy blog post about Google Instant is going to be more likely to show up in Google searches on the subject if another page links the word ‘Google Instant’ to the post.
The higher the authority of the blog you link to, the higher the rankings boost you will receive.
Takeaway Tip #2 – Ensure you link important keywords to other pages or previous posts on your blog to increase search rank. However, don’t overdo it! Overdone links within a blog make it very difficult to read and Google may penalise you if you go overboard!
3. Hit the Tagging Sweet Spot
Applying tags to your posts is a necessity when it comes to organising your blog so both humans and search engines can find what they’re looking for. Tags are normally terms like ‘AdWords’, ‘SEO’ or ‘marketing’ that reflect the topics and content of the post.
Google will go through your tags and prioritise your site in search rankings for your tagged terms. Your tags can be a mixture of other pages on your blog (usually a backlog of other posts with the same tag), and linked terms to other pages.
Takeaway Tip #3 – Use between five to 10 pertinent tags. However, don’t try to overdo your tags because Google is wary of sites that try to game the system. Google will penalise you in the search results if they suspect you are trying to associate your content with unrelated topics to score extra traffic.
4. Use Google Insights to find the Best Search Terms
When creating your blog, use Google Insights to find the best search terms to link to or put in your post’s title. Google Insights is a web based tool that compares the popularity of any search terms you want to know about.
For example, if you are a Digital Marketing Firm or Agency and you’re unsure as to whether ‘Digital Marketing Firm’ or ‘Digital Marketing Agency’ is a more popular search term, Insights can tell you!
These tips should get your company’s blog ranking higher in the search engines.
Add your tips on how to write SEO friendly blog posts in the comments below.