To get great results on a website with search engine optimisation (SEO), a business and their SEO firm need to be able to work in partnership.
For example, a site brought to an SEO company that is technically very sound but poorly visually designed won’t convert well, meaning no amount of SEO will be able to increase revenue because users will simply arrive at the site from Google, take one look at it and never come back.
By the same token, a fantastic looking site that is SEO-technically challenged will not look attractive to the search engines when being crawled. This means you’ve got a great looking site that no-one ever sees.
If the SEO industry wants to gain more credibility, then SEO providers need to start acting more like banks that process home loans. In a nutshell, not every home loan is approved.
For SEO companies, we must look at a range of conversion, design, technical and financial factors during the assessment period to ascertain whether the client is serious about SEO, whether they have the right website for SEO and whether they understand that it’s a long term process, and not something that happens overnight by throwing a few bad links around.
When a bank is assessing a loan, they determine whether or not a person is capable of paying back the loan over a period of say 30 years.
With SEO, we need to make sure that the client has the shared vision and commitment to ensure the website is initially designed well to suit their target audience, they are ready to add SEO friendly content when requested and most importantly they are prepared to take the time to read the FAQs and understand how the SEO process works.
Without this shared commitment, sometimes there isn’t any point in doing SEO for a client as it may leave “a bad taste in the mouth” for all parties involved and eventually hurt the industry itself.
For Reload Media’s SEO FAQs, please see: https://www.reloadmedia.com.au/seo-faqs.php