June 16, 2010
SEO for Local Businesses
Are you a local business that only operates within a specific region but think you could be doing more with the search engines? Would you like to have more traffic to your site, and in turn more customers? If the answer is yes for either of these questions you should consider the potential of SEO.
In this article we will look into how a local business can benefit from SEO and what steps you have to take in order to conquer the market and have the edge over your competitors.
The trend of potential users looking to the internet for a specific product or service is increasing rapidly, and therefore it’s important that local businesses ensure their website is optimised for search engine queries.
So how can you make your website important to the search engines and attract more traffic? Professional SEO services can be expensive, particularly if you’re a small business.
The answer is to optimise your site for geo-targeted keywords. A geo-targeted keyword is a keyword that only targets a specific location, eg: “hairdresser Toowong” or “Chinese restaurant Southbank.” The idea being that users who search these types of terms are more highly qualified leads and more likely to turn into paying customers.
By optimising in this way, you’re essentially allowing the search engines themselves to act as a filter whereby only high quality traffic is directed to your site.
Research into search trends is showing that this type of approach, particularly in industries where locality is important (eg: home services, dining, etc), is proving to be a very profitable way to cost-effectively drive more traffic from the search engines.