September 23, 2008
SEO Tip – How to Make Your Google Search Result Attractive to Users
SEO Tip #3
If there’s one catch-22 in the SEO game, then having a high-ranking, fully optimised search result that is right at the top of Google but is not getting any clicks is it.
This problem normally comes about because a business has spent so much time optimising their page full of keywords that when their listing appears in Google or one of the other search engines, their result is just a mash of keywords.
Having your website ranking highly is one thing, but actually getting users to click on it is another.
The trick then is to optimise your site well whilst still keeping your listing as an attractive result for the user.
One of the first ways to do this is to include your business name at the start of your listing. So instead of having ‘Neon Lighting Brisbane, Neon Lights, etc’ as your listing heading, you want to modify it so it reads ‘Search Strategy – Neon Lighting Brisbane, Neon Lights, etc.’ This allows your business’ listing to still remain attractive to the user.
This logic is also followed through to the second and third lines of search engine listings, where it is important again to ensure your description is attractive to the user. Once again, simple things like capitalising appropriately and punctuation makes a big difference, whilst avoiding those unsightly keyword mashes.
And finally, having a primary domain name, rather than a free subdomain, makes a big difference to the appearance of your listing as it gives your business a professional look.