Here at Reload we get many, many inquiries for SEO.
Today I thought I’d explain to you how Reload goes about putting together an SEO strategy and the different elements that go into it.
Everything we do here is extremely customised. It’s not easy for us to just provide a price off the bat because we don’t have any cookie cutter packages.
That means that we really need to understand your business in order to customise the SEO solution for you.
What I wanted to take you through today is a few key elements that make up an SEO strategy. This is what we do. Not every client needs to do every single one of these elements.
Often, it’s a combination of a few. Some clients use all of them. It completely depends on where your business is at, the industry that you’re in and how competitive it is, and essentially your budget and where you want to go.
The first key element here is market research. What that is is that is a whole bunch of research around your industry, the keywords that you should be targeting, what your competitors are doing, and essentially how visible you are online for the type of keywords in your industry and what you want to be achieving.
That really sets a lot of direction for where you want to go with your SEO strategy.
The second thing here is some technical SEO.
It’s really, really important that Google can crawl your website and it knows who you are, where you are and what you do.
There are a few technical things that we need to make sure are ticked. We typically start with a bit of a technical audit, so reviewing where your website’s currently at and any issues that might be preventing Google from crawling it.
Once we know what those issues are, we then start implementing or changing the website accordingly.
A lot of these things you may not see. They’re often in the back end side of the website but some you will. Often you do need a great web designer or developer on board to assist with some of those elements.
Once those technical things are done and we know that Google can get into your website and crawl it, that’s when we move on to the content side.
Content is a critical part of any SEO strategy. It’s really important because you need to make your website relevant and engaging to your audience.
That is how Google identifies that your website is going to add a lot of value to those people that you’re trying to target. We’ll have a few more videos and blog pieces around content at a later date. I won’t go any deeper into that.
Links & Promotion
The fourth stage is all around links and promotions.
This is a big difference between good SEO and bad SEO.
Bad SEO has very low quality, spammy, dodgy backlinks. Sometimes you can get a bit of a sugar rush and rush up the rankings, but you’ll crash just as quickly as you went up.
The SEO strategies that we do here at Reload are all based around good quality links. The way in which we build good quality links is by creating great relevant useful content and taking those out to other relevant industry websites.
As an example, if you were to sell shoes online, if you created a great content piece on the latest fashion when it comes to shoes, we could potentially get other industry websites and forums that have information around shoes and fashion sharing and linking to that piece of content. Google is going to see that that’s a relevant link for what you do.
The fifth element here is SEOcial. This is essentially where your business is in a range of other online areas.
Think about your Google+ profile, your Google My Business profile and the reviews that you have, Hotfrog, True Local, any areas online that people will be coming across your brand. It’s really important that you have a consistent presence across all of these websites as well as your own website.
Conversion Rate Optimisation
The sixth element here is conversion rate optimisation and usability.
The reason why these are so important is because once you’re getting a lot of traffic to your website it’s then all about maximizing that.
Conversion rate optimisation is about making little tweaks to get someone to take the action that you want, whether that is them watching a video or whether that’s them downloading an eBook or whether that’s them inquiring or buying online.
We want to test a range of different things to see how people react. The usability side is really important because you’re going to get a range of people to your website.
Again, we want to add value. Google is looking at sites that add value. If we can give someone a positive experience, give them great content and they enjoy being on your site, Google’s going to pick up those positive signals.
They are the six key elements that go into an SEO strategy. Like I said at the start, not everyone needs to do every single one of these elements. It’s generally a mix.
Putting the Strategy Together
What I want to take you through now is exactly how we put an SEO strategy together for a client so that you can completely see transparently what we do.
Transparency is a really, really important thing here at Reload. We want you to know what we’re doing, when we’re doing it, and how much it costs.
What we do is we like to put a bit of a timeline down. As you can see here I’ve got six months. Some SEO strategies can just be one off projects. We can do 3 months, 6 months, 12 months. It completely depends on you and your business and what you’re trying to achieve.
The way we break down the specific tactics is that in month one, we might do a bit of a market research piece.
In month two we might do a technical audit. Also in month two we might do a content workshop.
Essentially, this is how we start breaking elements down across a timeline with specific pricing so you know exactly what we’re doing, when we’re doing and how much it costs. That is how we break things down.
Like I said guys at the start of the video, everything we do is completely customised. There are no cookie cutter packages.
We believe that that will give you a lot better value, because doing SEO on the cheap and a cookie cutter package where the agency doesn’t understand your business, you will struggle to get the outcomes that you’re looking for.
Also, it’s really important to consider SEO as part of a broader digital marketing strategy. There are many different pieces of the puzzle that go into the overall digital marketing puzzle. You need to make sure that there are other things happening around that as well.
There you have it. That’s how we tackle SEO here at Reload. Hope you enjoyed it.