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Core Web Vitals

Google’s major algorithm update is coming in May 2021. Our specialist team will help you to safeguard your website from negative rankings and traffic losses.

Understanding Google’s Core Web Vitals

Core Web Vitals (CWV) will form an important part of a site’s overall search engine optimisation strategy. These page experience metrics are extensions of everything that Google has been working towards over the years to provide a positive web experience to the end user. 

As of  May 2021, the CWV is going to change the algorithm fundamentally. Here at Reload, we’re supporting businesses by ensuring they are staying ahead of the update and their website is performing against the new metrics. 

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The benefits of optimising for CWV

Protect Your Traffic & Rankings

  • Google puts the user at the forefront of everything they do, so page experience naturally plays a critical role.

    Not optimising for Core Web Vitals will likely result in lower rankings and decreases in website traffic.

Provide a Positive Site Experience

  • Poor user experiences on slow websites discourage customers from browsing, converting and returning to your site.

    The Core Web Vitals updates are ultimately about improving site experience, which will have lasting positive impacts.

Beat Your Competitors

  • We know this update is going to shake up the search landscape. There is an opportunity to gain an edge on your competitors by serving the best possible page experience.

How we can help you get ahead of the update:

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Free Health Check

Unsure how your website is performing against the new metrics? Our Core Web Vitals Health Check will determine whether your site is meeting the new minimum requirements.

Our Health Check includes:


1. Review of a sample of key pages against Core Web Vital criteria.

2. Check and review of other user experience ranking signals, including mobile friendliness, safe browsing & HTTPS, intrusive interstitials (eg. pop ups) and other key UX items. 

3. Top level performance review, findings and improvement recommendations.


Core Web Vitals Audit

An in-depth audit looking at key pages on your website to identify how we can improve CWV performance.



Our Core Web Vitals Audit includes:



1. We compile site-wide data on how the website is performing as a whole, in comparison to a sample of competing brands.

2. We collect page-specific scores for each of the three Core Web Vitals.

3. A full report on the common issues, an improvement plan and ongoing consultation with your web developer during rollout.

Core Web Vitals Consultation

Consulting with your web developers to assist where needed on getting your website ready for the update.



Our Core Web Vitals Consulting Includes:

1. This service is completely customisable depending on your business needs.

2. From consulting with your web manager, to ongoing review and monitoring of site performance consulting can cover a variety of services.

3. Access our full team of technical SEO experts to support you in whatever was is required.

Core Web Vitals Frequently Asked Questions

See our FAQs below and get in touch on 1300 714 146 or fill in the form below.

The core web vitals are largest contentful paint (LCP), first input delay (FID) and cumulative layout shift (CLS). They relate to page load speed, interactivity and visual stability and will be introduced by Google as ranking signals in May 2021.

A Core Web Vitals audit will outline where your site is falling short and provide an implementation plan to get pages meeting the CWV criteria. Recommended improvements will vary depending on your site condition and the competitive landscape.

LCP is short for largest contentful paint, which refers to the time it takes for the most critical page element in the viewport to load. Potential customers should not be left waiting for the above-the-fold content to load. 

This needs to be prioritised over all the other stuff happening in the background (or below the fold) so it gives them something to start engaging with as quickly as possible. Google has announced that LCP will become a ranking factor in May 2021.

FID is short for first input delay, or the time it takes for a website to respond to the first action a user takes (eg. clicks a button). Primary functionality needs to be usable as quickly as possible. 

Customers who are in a rush and ready to buy shouldn’t have to wait for the buy button to materialise because of interstitials (eg. a live chat module that has to load first). Google has announced that FID will become a ranking factor in May 2021.

CLS is short for cumulative layout shift, which refers to the visual stability of a website page.  No-one likes it when content jumps around and resizes itself as the page loads new elements. CLS is a measure of the degree of content shifts happening during the load sequence. 

Utilising dedicated space  for ‘heavy’ items is a must to prevent CLS. Google has announced that CLS will become a ranking factor in May 2021. 

Ready to chat with a Core Web Vital Specialist?

Once you have completed the form, a member of our team will contact you about your enquiry. 

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