What is Inbound Marketing?

Inbound marketing encompasses a wide range of marketing initiatives and tools you can integrate into your businesses’ overall marketing plan. When integrated, it is designed to turn a stranger of your business into a promoter and advocate of your brand or product.

An inbound marketing strategy is centered around earning – rather than buying a person’s attention- through the creation and implementation of a content marketing strategy, integrated with other initiatives like social media marketing, lead capture, marketing automation and Search Engine Optimisation. When implemented, the strategy is designed to attract users, convert those users into leads, close those leads into customers and finally delight those customers and turn them into your promoters.

How does Inbound Marketing help your business?

Inbound helps drive your business or product to the forefront of your ideal customer’s mind when they are looking for a solution to a problem your business can solve. The marketing you create and leverage becomes more useful and relevant to your prospects and your customers, which means attracting more qualified leads and nurturing lifetime customers.

Reload's Approach to Inbound Marketing

First, we understand your business.

Reload will help you identify what you need to do in order to attract new leads to your website by conducting an audit of your current marketing activities, taking the time to understand the business and looking at the type of content you will need in order to attract the right people.


Then we work with you to spot the opportunities.

Our team will conduct an audit of your website to ensure it can handle an inbound marketing campaign designed for lead generation, as well as what tweaks can be made to ensure optimal success.

After our team has gathered all of the information and spotted the opportunities for growth, we will work with you to develop a customised inbound marketing strategy that will help your business attract and convert new customers.

Now we can build the campaign.

Building an integrated campaign could combine a number of elements such as valuable content, social media and Search Engine Optimisation. Through our investigation and audit of your current marketing activities we will be able to assess the most relevant areas for which you require assistance, and provide a custom solution for you. We will also set success factors that matter to you and identify the amount of budget you want to spend over a period of time.

Measuring success.

Our team will regularly monitor the success of your campaign and make the appropriate tweaks to ensure optimal results.

Ready to see how Reload can grow your business?

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